Jake Parton was born and raised in Birmingham, UK. At just two months old he was placed with a childminder because his parents had to return to work. His parents divorced when he was 14 and his life became marked by struggles and challenges. Following the conventional path many others in Birmingham took, Jake spent the majority of his teenage and early twenties partying and feeling unfulfilled.

After working as an engineer in a factory building Range Rovers for eight years, he found himself at a breaking point, unable to see a light in his future. One night, on the verge of making a devastating decision, Jake envisioned his little brother hearing the news about him. That moment stopped him and became his pivotal point to become the light he had been searching for.

Over the next few years, Jake invested over $100,000 in personal development, going into massive debt to learn from some of the most successful and well-known individuals including Bob Proctor, Robert Kiyosaki and Holton Buggs. During this time, he faced tremendous challenges, even sleeping on a yoga mat in an unfurnished house and sharing a can of tuna with his cat.

Now in 2025, seven years into his journey of growth, entrepreneurship, and personal development, Jake has been retired from his job for over four years, has created a beautiful marriage and family, and now lives by the seaside in one of the wealthiest areas of the UK. He runs a global online franchise, changing lives and becoming the source of light he once sought.